Online fundraising is more important than ever before, and here at GIVE.asia, we have been doing it for years. Since our launch over ten years ago, we have published over 15,000 campaigns. We think it’s about time that we share our top five most important fundraising tips with you. The next time you are writing an online fundraising campaign, follow these tips and we are sure that it will be super successful.
- Keep the title of your campaign short and simple
We recommend that the title is no more than 15 words. Make sure that readers know immediately what the problem is and who they are helping.
Here’s a great example – “Help three-year-old Sammy fundraise for life-changing eye surgery”
And here’s an example that’s not so great – “Little Sammy needs your help and really appreciates every bit of support that he will get from friends and family for his surgery”
- Include images of the cause that you are fundraising for
We recommend providing at least five different pictures so that readers know and can see exactly who they are helping. You can include before-and-after pictures to show donors why they should donate, or the intended result from donating.
- Be clear about how much you would like to raise This is important so that readers can make an educated decision about how much they would like to donate. They will also understand the impact that their donation will have on the amount
Here’s a great example “I would like to raise $10,000 for Singapore Cancer Society” Here’s an example that’s not so great “I would like to raise as much as I can for Singapore Cancer Society”
- Tell a story about why you are fundraising
We recommend writing at least 300 words that explain who you are, what you are fundraising for, why you are fundraising, where your funds will impact, and any timelines associated with your fundraising efforts. It’s simple – include information about Who, What, Where, When and Why. Click here to see a great fundraising story.
- Provide your donors with regular updates
We recommend emailing our donors at least once a month to let them know how the campaign is going. From fundraising milestones, to direct impact of funds, to thank you notes, it’s these updates that will make your donors feel special and encourage recurring donations. In fact, it’s proven that regular updates will make a repeat donation four times more likely! Your updates should also be donor-centric or beneficiary-centric, instead of organisation-centric. This is to make your donors feel important (which they really are!) like they’re making a good impact.
We would love to hear other tactics you have used to create the most successful fundraising campaigns ever. Comment below to let us know!
And while you are here, check out these fundraising campaigns that are live right now if you would like to see some great examples or make a donation.